ROX Growth is a results driven digital marketing agency built to help brands grow profitably. We create tailored strategies across paid ads, SEO, content, social and web design, focusing on transparency, measurable ROI and sustainable growth. Our team partners with ambitious businesses to increase visibility, drive conversions and scale with confidence.
Our In-House Brands:
Our Results.
Our Services
Meta Ads Management
Zuckerberg has thrown quite a few things at us media buyers over the last few years. Regardless, our team has the best strategy to see your brand succeed. And no, we don’t have a winning formula that we smack across all our clients. We follow an ongoing, rapid iterative testing model, where we understand what your specific ads manager needs to thrive. And yes, we have years of experience running profitable and scaling accounts.
We execute industry-leading creative (no, we don’t have an enormous library of winning creatives; instead, we do industry-specific research on what will work for your brand). We understand that no two businesses are the same. All our accounts are structured differently, no templates, no shortcuts. We thrive in ecommerce, and specialise in rapidly scaling, new customer-focused accounts. We look beyond ROAS, and assess all statistics from all data points, to truly understand what is and is not working.
Google Ads Management
Performance Max? Not here. Well, at least not on its own. If we had a dollar for every audit we do where there is a performance max account chugging along by itself (next to a branded search campaign), well… we’d have a lot of dollars, surely a coffee a week. It’s just not how we do things. We don’t believe in account set-ups that could be run by a toddler or worse, by Google themselves… Shivver.
Our accounts are optimised every single day. You won’t find us spending more than a few bucks on branded keywords, and we prioritise manual campaigns that are algorithm benders and market share bandits. We optimise for stats that your agency and your coach don’t even know exist. We will make sure you’re a market mover in your niche, your competitors won’t even know what’s hit them. We specialise in scaling spend. We never take no for an answer and will make sure your account squeezes the blood out of the rock that is Google’s competitive search engine. If you’re one of those who thinks Bing is the next big thing, sure, we can do that too, although maybe we’re not right for each other if you think this to be true… sorry.
Tiktok Ads Management
Brands that do TikTok well are some of the fastest-growing, highest potential brands that we work with. No, it’s not for everyone, and as an advertising platform it still has a way to go. But, we know our way around it quite well.
TikTok advertising has a unique way to manufacture Social Proof for your brand, all whilst getting genuinely interested eyes on your products. We know it’s all about the message; it needs to match the audience and, importantly, match the market that’s on the platform. We know of the most high-potential audiences, and tech-friendly ways to get the most out of your ads. Be cautious, to do TikTok well, you need a pretty decent budget. Expect at least $5,000 per month to get the most out of the platform.
Organic Socials
Organic Social Media is your key to your brand’s social proof. Eagle-eyed customers will most often check your feeds, and it’s important to make sure they are met with a happy medium of wit, explanation, and a point of difference. We make sure that you never post to no one. We highlight your fans and build a community, not just empty, faceless follows.
We believe in building socials that do more than awareness. We implement long-term strategies that turn your followers into customers, fans, and referrers. We pride ourselves on faultless posts that perfectly encompass your brand personality, describe your service, and convert your audience. After all, we have heaps of clients who have millions of views, and nothing to show for it.
Content / influencer Management
Why have a brand if people don’t understand it? We specialise in making your message not only heard, but understood. Our content convinces your perfect customer to buy your perfect product. We are expert negotiators in the commerce space and understand what is required to bring your brand and your idea to the masses.
We started this service on the back of our ads management service. There is no point running ads if you don’t have the right content and the right justification for your product. We’re market fit experts and make sure that your audience not only understands your product, but is infatuated by it. We are also experts at meaningful influencer and creator marketing campaigns, which are equally impactful as they are natural. Better yet? All of this is managed by the same person doing your socials; they understand your brand, your message, and your products, no double handling, ever.
Website Design
Jesse started his career coding websites. Although our specialty is ongoing services, out of a hatred of seeing people getting ripped off by countless ‘website specialists’, we’ve built a team of strong designers and coders, who are manic about building high-quality, high-performing, highly affordable websites.
We write all your copy in-house by experienced marketers (no, we don’t use ChatGPT), we convert your audience and convince them that they need your product, yesterday. Your site needs to be your sales manager, not sales assistant. Gone are the days of live chat to fill in the blanks. We build sexy sites that convert and inform well. We don’t do the same thing twice. Everything we do is custom-designed to stand out and punch your audience in the face with information. We’re crazy about CRO your site needs to represent you; if it doesn’t, you need to make sure it does. All our sites come jam-packed with analytics and all the data you will ever need.
Branding / Strategy
No, we’re not going to charge you $50k for a killer brand. Yes, this does actually happen.
We do branding work in all shapes and sizes, from simple logos, brand books and colours, to a full brand guide, brand story and language strategy. We’ve done great branding work on multinational organisations, all the way down to local cafes, fitness studios, and start-up e-commerce stores. Like our other services, we start with understanding what it is that makes your product unique, then through internal discussion, first and third party research, and combined strategy, we get to the bottom of what your brand needs to say, and how it should say it.
Happy with the way your brand looks? But you need to get to the bottom of lackluster sales, or you need clarity on what your growth plan needs to be. Either way, we provide bespoke marketing strategy sessions that are individually crafted and carefully curated to give you the clarity that you need to achieve your goals. We conduct these sessions either in person at our Gold Coast offices or we’ll travel to you!
EDMs / CRM
We hate templates, and you should too. Every EDM we make is completely custom-designed, written, and crafted to convert and efficiently explain your message. We take the guesswork out of emails, we follow the data, and there are no pointless optimisations here. We don’t believe in flashy templated strategies. We prefer to craft our optimisations based on what makes the most sense for your business, and what’s working best. We set up all the flows and can calibrate your entire account to make sure your audiences are engaged at all times during your customer lifecycle, perfectly optimised for maximum LTV.
EDMs aren’t your style? We have a range of in-house strategies for any of your automation and CRM needs. We’re proficient in most CRM’s but have a certain knack for Hubspot, GHL, and Monday.com. We make sure your sales team is properly supported, with a full suite of automation and contact processing, taking the guesswork out of your sales data and processing.
SEO
SEO is the ultimate way to future-proof your site and halt the endless Google Ads Invoices. Often overlooked, SEO can often be the easiest way to add an extra slice of revenue to your business. We fix complex issues with your site and indexation, which can even ensure your brand is clearly understood in the rise of AI models. Yep, a lot of our clients get calls from people searching on Siri or Chat GPT.
We take a tailored approach every single month for every single client. We know how to bend the algorithm and ensure your brand is always front and centre, whether it is on a local or a global scale. We have case studies in most industries, whether it is ecommerce or on a hyperlocal basis. Ask our team and we’ll share them with you!
Our Team
Trusted by Industry leaders all over.
FAQS
So, why are you Australia’s most flexible agency?
From the ground up, we have assembled a team of kind-hearted, passionate individuals. We have no juniors here, with every one of our staff passionate, caring, and weapons in their fields. We don’t believe in contracts, and only want to work with people who want to work with us. Everything we do is month to month, and of course, we don’t believe in hidden fees. We don’t have any crazy onboarding times, and will generally get things moving within a week from agreeing to work together. You also communicate and work with the same person who’s doing your work, no middleman and no need for approvals. You get the benefits of a freelancer, with the support and foundation of a full-fledged agency.
Still not convinced we’re Australia’s most flexible digital marketing agency? We’ll even work inside your budget. Let us know what you have to spend, and we’ll give you a plan that provides your best bang for your buck. Better yet, we have no boilerplate, replica reporting here, every month our whole team sits down, reviews your data, your goals and your results, and produces a hand written, multi page report, explain what’s worked, what’s not worked, what’s next and why, and of course we go over it on our strategy meetings, which you can request as many as you’d like.
Who do you work with?
Well, the short answer is – everyone. We don’t believe in being niche experts. Instead, we take our multi-industry experience, and implement unique learnings for your brand. After all, if we work with all your competitors, how can we make you stand out? We work across almost every niche, manufacturing, ecommerce, trades, SAAS, retail, property, Non for profits, and so much more. We go the extra mile to figure out exactly what will make our clients tick.
We figure out what’s worked, what hasn’t, and what we can improve, so we make impactful changes quickly. We work with businesses of all shapes and sizes. We have no minimum revenue requirements, and just want to work with kind-hearted, wide-eyed business people. Yep, we love international clients (GST FREE BABY), we work with multi-nationals, as well as clients based all over the world.
What’s an afternoon rule?
An afternoon rule is something we’ve had since the start of Rox. We hate hidden fees, and we love, as cheesy as it sounds, a can-do attitude. Which is why we’ve always had an afternoon rule: if it’s something that Jesse or Jamie can do in an afternoon, we’ll do it, free of charge, no questions asked for any client of ours, even if it’s not related to a service we run with you.
In short, we’ve got your back, and we want you focusing on what you do best, running and building your business and your dream.
Where are you based?
How do I get started?
Well, it’s pretty simple, drop a line to Elka or Jesse and we’ll pretty much take it from there. We don’t offer a boiler plate point of entry, like an over-inflated strategy session VALUED AT OVER $5000! (You know who I’m talking about.) Instead, we’ll take a bespoke approach from day one. Some people just need a coffee (beer if you meet with Jesse), a goal-setting session, a full audit and plan, or an in-depth strategy session where we fly to you and sit with your team.
We’ll get to the bottom of what you need, and the best first, second, and third step to take.
AWLQ
What good is anything without the ability to give back? AWLQ has some of the most caring group of volunteers that we have ever met. We don’t trust people who don’t love animals, and we are certainly animal lovers. It’s a requirement in our interview process. Salem is the light of our world and in a few short months has turned our quiet lives into something much more meaningful. It’s our absolute pleasure to donate $5 for every invoice we send, and we could not think of a better cause.
Testimonials
Jesse’s Notes
Communication sucks in my industry
I don’t understand it, service businesses are built on two things: quality of work and communication.
Where does Rox sit in the rise of AI?
Ever wondered what we'll do when AI takes our jobs? Here's what my plan is.
Why Did I start Rox?
I’ve always been a marketer, here’s how my business came about, and what we’ll achieve!
How Much Should I Spend On Marketing?
Don’t know where to start? Here I give you some guidelines on what you should spend and how to spend it .
Rox Vs A Coaching Group
A Common question now has an answer, I discuss in detail the differences between the two!
